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Riu Emerald Bay

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Our Opinion

The Riu Emerald Bay is nothing short of spectacular. Known for great service, a wide range or dining options and those popular in room liquor dispensers, Riu resorts are always a popular choice. Riu Emerald Bay is located north of Mazatlan, a bit outside of the main area. However, it is only a short 10 minute ride to the shopping and nightlife of the hotel zone. The nicest hotel in Mazatlan with exception to maybe the Pueblo Bonita Emerald Bay. This resort is great for families, couples and singles alike. Their weekly Mexican beach party is not to be missed.


The Riu Emerald Bay is an elegant resort located in Mazatlan, a lively coastal vacation destination bathed by the warm waters of the Pacific. Guests will be able to enjoy their holiday in a delightful atmosphere on a wide stretch of beach. The Riu Emerald Bay offers its guests outstanding service coupled with elegant facilities and endless amenities. An all inclusive vacation at Riu Emerald Bay is the perfect way to enjoy Mazatlan, the Pearl on the Pacific!

Location: Beachfront on Beach Bay, 12km from downtown Mazatlan and 32km from the airport.

tripadvisor Traveler Reviews
  • Jamie R : Wainwright, Alberta
Relaxing week

My family stayed here on Jan 6 to 13th. We stayed in the family duplex room which was great for a family of 5. It was a two story room with two sofa beds and a bathroom on the main floor, and a king size bed and bathroom upstairs. Both floors have closets and the fridge is on the main floor. Our room was located on the same floor as the elevators so we didn't have to wait for them. We talked to a few people that were on higher floors and they said they had to wait 5 to 10 min depending on the time of day. The beach in front of the Riu was great nice sand and the water was a little cold but you get use to it fast. The breakfast buffet was good, we ate at all the restaurants and found the Bambo was the best. The pools were good and there were lots of lounger chairs, so you don't have to get up early to save one. We sure liked going to the lobby bar and having Jose and Marko serve us drinks. They never let your glass get empty and made us feel right at home. All the staff were great and had a smile on.

  • Art E : Vancouver, Canada

Was at this hotel with friends at the start of December. The service was very good and the staff are very friendly. The food is not bad either.The room was very clean and up to Date! Will definitely come back for another good time!

  • RamIrem88 :
Front desk staff rude and arrogant

Went for Christmas vacation with family and friends. Although resort was nice and the sandy beach was clean, food was lousy, compared to other resorts in Mexico. Very bland food and not spicy. Overall staff were friendly around the resort but front desk staff not helpful and one in particular was terrible to talk to. This person had no customer service skills and ruined the experience for us. Fitness center was a major disappointment and needs some work.

  • D B : Kitchener, Canada
Awesome Trip AGAIN(Jan.10-17)

My wife and I travel twice per year to either the Caribbean, Central America or to Mexico. We returned to this resort and once again the staff and the weather made this another fantastic trip to Mazatlan. The temps were in the high 20's and sunny except for one day. The weekends are a bit more busy with the locals staying here however, come Monday everything was a lot quieter. The NEW elevators are now in service and we had very little waiting time as opposed to last April. The elevators are no longer an issue. Book-in/ROOM: This was very quick and efficient. When we got to our room, there was water all over the floor from the a/c vent in the ceiling. I went back to the front desk and spoke to Cynthia, she quickly moved us and gave us a free upgraded room. EXCELLENT SERVICE WITH NO HESITATION !! The room was always cleaned and restocked daily. Had different towel animals every day from the maid staff and the room was always cleaned by noon. FOOD: The food was very good, the Asian restaurant was excellent. The buffet always had a lot of selection at each service. Lots of fruit, vegetables, seafood, beef, chicken,etc. Breakfast was very good, lots of eggs cooked right before you, lots of fresh bread, buns, rolls. The beach party BBQ was also excellent. If you have a hard time finding something good to eat here, then you are way too picky! STAY HOME!! LOLBEACH/POOLS: We stayed at the beach for 80% of the week. The ocean can be rough some days but we still went in the Pacific in the afternoon at low tide. The beach vendors were persistent ever day, but once you said no thank-you, they didn't bother you again. You can walk the beach for a long distance. The pools were always cleaned every morning because I seen it with my own eyes. The swim up(pee) pool was always busy. There was one pool which was quiet for most of the week and surrounded by experienced vacationers.(LOL) We never had a problem getting a lounger on the beach or at the pool, there was always a lot however, you might have to play the towel game on the weekends but that's ok. It's part of vacationing in the Caribbean or Mexico and for those that complain about it, shouldn't stay up all night. STAFF: The staff was excellent from the front desk to the wait staff to the maid service. No complaints! All were very courteous and smiled and we had no communication problems.BARS/DRINKS: The sports bar was very good with drinks, pool bar made real banana mamas, beer was always ice cold and good. Bartenders were very professional and had no problems washing out my BUBBA every time they refilled it. ENTERTAINMENT/ANIMATION STAFF: These young people do put in an honest effort to entertain and always are smiling and having fun. OTHER: Spa, gym, kids pool, never entered! LOLEXCURSION/SHOPPING: In April we did the old city tour which was excellent, this time we did the jungle tour which was a lot of fun and educational with an awesome fresh shrimp lunch. The shopping in the Gold Zone was good, the items were much cheaper there than on the beach and good deals on sterling silver at the real jewelry shops. Cab ride to the Gold Zone was 120pesos. CHEAP! There is also a small shopping plaza down the beach on the right hand side. Numerous shops, Mr. Lionos Restaurant(EXCELLENT FOOD) and another bunch of shops a block down the road including a sports bar.OVERALL REVIEW: The RIU EMERALD BAY works consistently to maintain this excellent level of service. We paid $1127ea.CDN for a week and I honestly don't think that you will find better value for your money in Mazatlan. We will definitely return for a third time in the near future. YOU TRULY CAN'T BE DISAPPOINTED AT THIS RESORT! Good luck and enjoy this RIU!

  • Doug C : Winnipeg, Canada
Great Week at Riu Emerald Bay

SummaryMy wife and I stayed at Riu Emerald Bay (REB), Mazatlan for a week (Jan. 6 – 13, 2017) and had a great time. The resort is fairly new, beautiful, well maintained and very clean. The beach is excellent and the resort is in an interesting location. The facilities and service were excellent. However, we were a little disappointed by the food and dining experiences. Being early January the resort was far from full, but was busier on the weekend when lots of Mexican families showed up.Resort DescriptionREB is a large, hi-rise resort (700 rooms, 22 floors). It is located in the community of Cerritos, about 8 km north of the city centre of Mazatlan, 13 km north of the old town section. It’s right on the beach and the building is configured so that all the rooms face westward out over the ocean. Everyone gets a great view. The pools and sitting areas are all on the west side between the building and the ocean. There are two large pools and one smaller swim-up-bar pool. All the pools are surrounded by lots of beach chairs (loungers). There were lots of beach chairs towards the ocean, too, in a roped-off area where beach vendors were not allowed (there were only a few vendors in front of REB and almost none on the beach in general). We never had a problem finding chairs. There are no palapas, but good numbers of palm trees provide some shade. There is a small kid’s play area with slides and pools at the north end of the grounds. On the east side of the main building there is a spa and gym.WeatherThe weather during our stay was great. Mornings started off cool, about 15 C, but by afternoons it was always 25-26 C with a nice breeze off the ocean. Every day was sunny. There was a bit of fog or haze on some days but it always burned off by afternoon.RoomWe splurged and booked a Jacuzzi Suite for our stay. The room (18th floor!) was large (400 sq. ft.) and beautiful, with a large (200 sq. ft.) balcony, situated on a corner so that we had great views to the south, west and north. A small entry hallway led into a sitting area with a large dresser and a comfortable, padded loveseat and chair with a coffee table. A large walk-in closet with 3 m of clothes racks was next to the entryway. The room safe (free) was in the closet; it was large enough for a laptop computer. A drinks dispenser and well-stocked mini-fridge were next to the closet. Patio doors lead out from the sitting area to the balcony. The sleeping area and bathroom were in a raised (2 steps) section opposite the sitting area. Our bed was a king-sized 4-poster next to a large window looking out over the balcony. The mattress was very comfortable. A single-person Jacuzzi tub was situated between the bed and the bathroom area. There was a large vanity with two sinks, a separate toilet/bidet stall and a shower stall. There were bath robes provided and lots of towels.The balcony contained two plastic chairs and a small table, and a large (2 person), round Jacuzzi tub. We could sit in the tub and watch the sun go down, which we did just about every day! There was always lots of hot water for both Jacuzzi’s. In fact, you had to be careful when filling the tubs to make sure the water was not scalding hot. Our suite (and the Jacuzzis) was so nice that we ended up spending more time in our room than we usually do on trips. The upgrade was well worth it!Maid service was excellent and we always came back to some new piece of towel art. We’d heard of complaints about slow elevator service, but we never had any problems. There are two banks of 3 or 4 elevators, one at each end of the building. The resort wasn’t full when we were there and the only time we had significant waits for an elevator was around meal times when people were funneling down to eat. We never waited more than a few minutes though and the elevators moved quickly up and down once you were in them.LocationREB is somewhat isolated from other resorts (a feature that we prefer) near the end of a peninsula, in a still sparsely developed region of Cerritos. There is a small estuary/lagoon on the south side and an empty lot to the north. The landscape in the region around REB and Mazatlan in general is pretty flat with some low hills. It is quite a ways to the mountains in the interior.BeachThe Beach at REB is very nice, great for walking. There is a gentle slope into the water, at low tide the beach is more than 50 m wide. You can walk about 1 km northward to a rocky hill at the end of the beach or 4-5 km southward back towards the marina in Mazatlan. There is good seashell-picking along the beach. There were some rocks in the water and all the time we were there, there were significant waves that kept us out of the water for the most part. (I lost an argument with a big wave in Puerto Vallarta last year and learned my lesson.)ServiceAll aspects of the service at REB were excellent. Any problems we reported were dealt with quickly. Staff were friendly and courteous, most spoke enough English to get by. There was an ATM right by the front desk in the lobby and you could always get large bills changed at the front desk.DiningThere are two large buffets at REB, one that served breakfast and dinner, with the other being mainly a lunch buffet. We were a little disappointed by the dining experience at REB. For the most part the food was OK (never great) at the two buffets, but there wasn’t much variation from day to day. And when the buffets were busy they were very noisy. The three so-called a-la-cartes weren’t really a-la-carte restaurants. The Asian restaurant was an Asian themed buffet, only your drinks were served to you, and we felt that most of the food there was no better than the regular buffets. The Mexican restaurant did serve you your main course, but appetizers and desserts were buffet-style. The Italian restaurant was held in the lunch buffet area and consisted of an Italian themed buffet. Service, for drinks, etc. at all the restaurants was adequate, but for the most part always brusque and hurried. We did not feel that we had any quiet, relaxed meal experiences at REB. For a 5-star resort the dining was more like a 3.5 or 4 star.Drinks at REB were good for the most part, but some of the wines were downright awful. There was only one brand of beer available, Tecate. Cans were available in our mini-fridge. There was a small self-serve bar stand for beer and soft drinks at the south end of the pool area and several bars around the pools, as well as a roving bar stand that a fellow would push around the pool area, making drinks for folks as he went.EntertainmentThere were the usual pool side activities/games offered during the day and shows in the theatre every night, but we didn’t take in any of them (Jacuzzis!), so I can’t comment on these.On-site Activities REB doesn’t have any kayaks, sail boats, bikes or boogey boards. I suspect there is no water based equipment because the waters offshore have some areas of sharp rocks, and large waves are pretty regular there. Every day we were there, there were 1-2 m waves crashing on shore.The ocean water was very clear, but we didn’t attempt any snorkeling. There were rocky areas offshore that must have held some interesting marine life, but the large waves would have made snorkeling dangerous. There were snorkeling tours available that would take you out to some of the local islands, but we never went on these.Off-site ActivitiesThere are lots of tours and excursions that you can book right in the REB. We only went on one, the City Tour, a 5 hour bus and walking tour that takes you through Mazatlan. We had a great tour guide (Miguel) and enjoyed seeing all parts of Mazatlan. There were stops for sight-seeing and shopping as part of the tour. We arranged for the tour through our Sunwing rep at the REB (Johnny) who was extremely friendly and helpful to us for a number of issues.There is a small aquarium/zoo in town that we visited ourselves one day. Admission was 115 Pesos ($8 Canadian) and was well worth it. They have several large tanks with sharks, rays and various fishes, as well as lots of smaller tanks with a variety of reef fish. There is a sea lion show in an outdoor pool as well as a parrot show and a raptor show. The shows all follow in sequence so you can take them all in over the course of an hour and a half. There is a great bus route (the Sabalo-Centro) from Cerritos right down to the southern tip of Mazatlan’s old town that runs along the ocean road all the way. It skirts around the big marina then goes right back to the ocean-side road. It stops right at the REB. It’s great for sight-seeing and only costs 10 Pesos (70 cents Canadian). All the buses on this route were newer, comfortable, air-conditioned vehicles.You can walk to the north end of the peninsula on the beach or on the road east of the REB. There is an RV park and several small shops and restaurants at the end of the beach or road. At the very end of the road there is access to the small beach east of the big hill. From there you can continue walking along the shore eastward. There are rocks to cross for a bit, then more open beach with rocky spots. If you are careful you can make it all the way round past the next set of resorts to another beach that goes on for kms. The landscape and geology along this stretch of shoreline is interesting and beautiful.At the north end of the beach that leads from REB to the hill there is a curved section known as Playa Bruja (Witch Beach) which is a popular spot for locals and for surfers. We saw lots of people surfing or boogey-boarding in the waves there, especially on the weekend.If you want a serious hike you can follow the trail up the hill at Playa Bruja. There is an entry to the trail near the parking lot by the restaurant. The trail is fairly steep and there are lots of cacti and other sorts of spiky plants, and the trail is only one-way, up to the top then back down the way you came. Near the base of the trail be careful, locals use the area as an outdoor toilet. The views from the top are worth putting up with the unsightly bottom of the trail though.Nature ActivitiesThe estuary just south of REB is great for bird-watching; there are lots of herons, egrets, cormorants and shore birds along the edges. Local people fish with throw-nets there, but I never saw them catching much. There are signs warning of crocodiles present in the estuary, but we never saw any. There are lots of shells on the beach and plenty of crabs and other marine life on the exposed rocky areas at low tide. Frigate birds and brown pelicans were always around in good numbers. Every evening large flocks of frigates would pass by the REB heading south to the roosting islands near the old town section of Mazatlan. We had a couple of small geckos on our balcony (18th floor!), but never saw any other lizards around the resort. And, of course, there was always numbers of grackles raiding the restaurants for packets of sweetner! Aside from the estuary there weren’t a lot of birds or wildlife around. The local vegetation is pretty scrubby, but still has some interesting trees and other plants.In ConclusionREB claims to be a 5-star resort and I’d give them that for the buildings, rooms, facilities and service, but the food and dining only rates 3 or maybe 4 stars. Still, we had a great time and wouldn’t hesitate to make a return visit.

Vacations packages include round-trip flights, accommodations, round-trip transfers (unless outlined below) to and from the hotel, and tourist cards (if required, unless outlined below).

If selecting an all-inclusive resort option, the package will also include the all-inclusive features as outlined by each resort.

Items not included:

  • Travel insurance (mandatory if traveling to Cuba)
  • Tourist cards ($10USD)if traveling to Dominican Republic with Sunwing Airlines
  • Departure taxes ($20USD) if traveling to Dominican Republic with Sunwing or Signarture Vacations
  • Hotel transfers for packages with WestJet to USA (with exception to Honolulu)
  • Hotel transfers for packages to Europe
  • Items of a personal nature

  • 3 meals daily plus snacks
  • A la carte dining without reservations
  • Unlimited local and imported beverages 24 hours a day
  • In-room mini-bar and liquor dispenser (re-stocked regularly)
  • Beach volleyball
  • Table tennis
  • Windsurfing
  • Sailing
  • 1 introductory scuba diving lesson in the pool
  • Nightly entertainment
  • Entrance to Disco and drinks
  • 716 rooms
  • 4 restaurants, buffet and a la carte (Asian, Mexican, Grill)
  • 3 bars including swim-up bar
  • Nightclub
  • 2 pools including children's pool
  • Jacuzzi
  • Sun terrace
  • Spa (fee)
  • Fitness gym room
  • Water sports
  • Horseback riding (fee)
  • Beauty salon/barber/hairdresser (fee)
  • Shops on site
  • WiFi in lobby
  • Meeting rooms/Conference facility
  • Laundry service
  • Car rental
  • Golf nearby

Hotel rooms include:

  • Air conditioning
  • Ceiling fan
  • Satellite/cable Television
  • Alarm clock radio
  • Phone
  • In room safety deposit box
  • Mini bar, Liquor dispenser
  • Full Bathroom with Hairdryer
  • Iron/Ironing board
  • Balcony or Terrace
  • Max occupancy 4

For the Kids - Kids' pool with slides and water features, Playground, Babysitting (fee) and RiuLand kid's club available.

Honeymoon Bonus - Surprise welcome gift in your room, King-size bed, Late check-out, and Complimentary upgrade to next available room class. Request at time of booking. Proof of marriage required. Subject to availability and subject to change.

Early Booking Bonus - This hotel may offer early booking bonuses at certain times of the year. If early booking bonuses apply to your vacation, prices shown online have already been adjusted accordingly. Please inquire for complete details.

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  • Riu Emerald Bay

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Hotel Riu Emerald Bay
Av. Sabalo-Cerritos #3404 zona costera cerritos Nuevo Mazatlán - Sinaloa, Mazatlan 82110 Mexico

Some restaurants may be open for certain meals only and limited visits may apply. Reservations required and dress code in effect for a la carte restaurants. Time restrictions may apply for water sports.

Child pricing may only be available with select tour operators and valid for select dates and durations. Child pricing rules are subject to change without notice. Please contact one of our vacation specialists if you require assistance with child pricing.

Photo identification and/or credit card or cash deposit may be required at check-in for incidental charges.

Extra-person charges may apply and vary depending on hotel policy. Rollaway beds and cribs (infant beds) may be available and should be requested at the time of booking; fees may apply.

Special requests are subject to availability upon check-in. Special requests cannot be guaranteed and may incur additional charges upon check-in to fulfil.

Hotels do not condone unruly behavior, parties in rooms, excessive noise or any other actions that violate the hotels terms of use. Guests may be removed from the property at their own expense in the event of any disturbance or complaint from other guests or hotel staff. cannot be held responsible for any guests who may be removed from the hotel due to a violation of rules. makes every effort to ensure that the information on this page is accurate, however, all information on this page is subject to change without notice. is not responsible for any changes, errors or omissions that may occur.